Ingledew's Logo Design

Multimedia Design Project

After contracting GovanBrownSzeto to manage the design and construction management for two of their major retail locations, they also saw a need to update their brand image to go with their new retail look. Since its inception over 30 years ago, the Ingledew's logo became a recognized trade mark for casual and classic dress shoe shopping. Our challenge was to update the brand image in a way that was evolution and not revolution—to let their loyal clientele know that while Ingledew's would update their image to suit the times, they can still expect everything that they've come to appreciate from this fine retailer.