Shang Noodle House Identity Design

Multimedia Design Project

As trusted service providers, GovanBrownSzeto was given the scope of not only providing design and construction management services for this new restaurant development, but was also entrusted with the creation of the Shang Noodle House branding and identity design.

The project started with a series of meetings to discuss Shang's market positioning and the brand image they wanted to portray. From these meetings initial concepts were formed to address Shang's vision statement and strategy, from which the final brand was created. The identity design package included a complete brand package design, temporary splash website, table setting, menu design as well as advertising materials.